Work
About
Experiments
Résumé
Case Study
Usability Testing
Iterative Design
Friendli Agent simplifies the Gen AI model deployment process and reduces user friction by leveraging an interactive conversational UI that guides users through complex steps and enhances engagement.
Branding
Humanities
AR
Marga to Manda is a brand offering a modern spiritual experience space, designed for individuals seeking personal growth outside the boundaries of traditional religious affiliations.
Web
Friendli Playground is an interactive playground that allows AI developers to experiment with, test, and deploy prompts for Large Language Models (LLMs) in real-time.
Content Design
Branding Strategy
BYTE is a new media platform that delivers easy and insightful business and economic news content tailored for Korea’s MZ generation (Millennials and Generation Z).
B2B SaaS
Gen AI
The project redesigned Friendli Dedicated Endpoints, a platform that streamlines generative AI model deployments. It simplified workflows, improved user experience, and clarified product identity to better serve AI engineers.